"Ten years ago, as members of an ambitious personal training team, we began to ask ourselves why some of our clients lost weight easily, while others got little or no results from their efforts. At least 80% of our clients began their personal training program because they wanted to lose weight, and our passion became helping them achieve that goal."

We observed that clients who were achieving weight loss demonstrated different patterns of thought and behaviour from those who weren’t. This observation fuelled our focus, and as we started to discover more about these distinctions, and applied what we learned to hundreds of clients, we began to realise the power of the formula we were creating. This was truly a new approach to weight loss.

In a world saturated with diets which don’t work or are hard to stick to, confused by contradictory information which rarely addresses more than one isolated part of the weight loss puzzle, our 10 years of experience and research led us to formulate a plan that is easy to follow, phenomenally effective and totally holistic.

We called it eatwise.